Oct 29, 2014

SMALL WORLD: WHAT’S NEW IN INTERNATIONAL SALES

By Sophie McNeill

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales. (more…)

Oct 29, 2014

9 Ways to Prepare for Your On-Sale Date

By Andrea Bachofen

For debut and seasoned authors alike, the time just before your book’s publication can be simultaneously exciting and nerve-racking. To help with the latter, we asked a few Penguin Random House authors and editors to offer their best advice for authors nearing their publication date. (more…)

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Oct 21, 2014

Making Time for Social Media: An Introduction to Hootsuite [Video]

By Chris Sigfrids

Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features. (more…)

Oct 6, 2014

How Selling Online is Shaping Cover Design

By Emily Condlin

A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well. (more…)

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Oct 6, 2014

Book Publishing: Is It a Stable Business?

By Dave Thompson

Two years ago, amid myriad speculations in the media, on blogs, and in internet forums about the looming death of the book business, we were happily surprised to find that these speculations were far from the truth. In fact, the data showed a very stable progression of the industry’s revenue pool. (more…)

Oct 6, 2014

Birdwatching: New Twitter Analytics

By Emily Hughes

Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights. (more…)

Sep 8, 2014

Sneak Peeks: The Power of Early Reader Programs

By Emily Condlin

Getting advance copies of books into the hands of book reviewers has been a publishing industry tactic for generations. However, early reader review programs are no longer limited to sending hard-copy galleys to established book reviewers.

Changes to the technological and media landscapes are allowing authors and publishers to get advance copies to previewers faster than ever and, ultimately, reach readers more effectively. (more…)

Sep 8, 2014

10 Ways to Beat Writer’s Block

By Andrea Bachofen

We asked some of our authors to anonymously share their best ideas on how to beat writer’s block. Read on for inspiration.

(If you would like to contribute to this series, see the note at the end of the article.) (more…)

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Sep 8, 2014

10 Tips for a Successful Author Website

By Chris Sigfrids

Even in this social media age, having a good author website is still important. Websites give authors credibility and act as their home on the web, directing information-seekers to where they can buy the book, connect with the author on social media, or book the author for a speaking engagement. (more…)

Aug 4, 2014

The Best Suggestion I Ever Got From My Editor

By Andrea Bachofen

We asked some authors to share the best advice they have ever received from their Penguin Random House editors.

Below, we explore the evergreen topic of the best editorial advice you have received. Next month, we’ll explore the question “How do you overcome writer’s block?” Submit your answers for inclusion here. (more…)