Dec 1, 2014

’Tis the Season—Give Books and Give Back

By Emily Condlin

Year after year, books are a favorite gift choice for shoppers during the holiday season. What more thoughtful way to show someone you care than with a book? This year, you can promote the gift of books and reading during the giving season, on- and offline. Keep reading to learn how you can join Penguin Random House to give books and give back. (more…)

Dec 1, 2014

Up Close and Personal: New Consumer Event Formats

By Sophie McNeill and Milena Schmidt

Traditional consumer events such as book tours and press events have long been an important part of the publishing mix, and continue to be vital in spreading the word about a new book. But Penguin Random House has also been looking for new ways to connect readers directly with their favorite authors—by inviting super-fans to live events that are bold, exciting, and fun. (more…)

Dec 1, 2014

Facebook Updates You Should Know About

By Ben Steinberg

Facebook recently announced a number of updates to their site that will impact how you and your fans interact. We summarize the highlights and recommend some actions you might take. (more…)

Oct 29, 2014

SMALL WORLD: WHAT’S NEW IN INTERNATIONAL SALES

By Sophie McNeill

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales. (more…)

Oct 29, 2014

9 Ways to Prepare for Your On-Sale Date

By Andrea Bachofen

For debut and seasoned authors alike, the time just before your book’s publication can be simultaneously exciting and nerve-racking. To help with the latter, we asked a few Penguin Random House authors and editors to offer their best advice for authors nearing their publication date. (more…)

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Oct 21, 2014

Making Time for Social Media: An Introduction to Hootsuite [Video]

By Chris Sigfrids

Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features. (more…)

Oct 6, 2014

How Selling Online is Shaping Cover Design

By Emily Condlin

A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well. (more…)

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Oct 6, 2014

Book Publishing: Is It a Stable Business?

By Dave Thompson

Two years ago, amid myriad speculations in the media, on blogs, and in internet forums about the looming death of the book business, we were happily surprised to find that these speculations were far from the truth. In fact, the data showed a very stable progression of the industry’s revenue pool. (more…)

Oct 6, 2014

Birdwatching: New Twitter Analytics

By Emily Hughes

Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights. (more…)

Sep 8, 2014

Sneak Peeks: The Power of Early Reader Programs

By Emily Condlin

Getting advance copies of books into the hands of book reviewers has been a publishing industry tactic for generations. However, early reader review programs are no longer limited to sending hard-copy galleys to established book reviewers.

Changes to the technological and media landscapes are allowing authors and publishers to get advance copies to previewers faster than ever and, ultimately, reach readers more effectively. (more…)