Jul 1, 2014

Speakers’ Corner

By Tiffany Tomlin and Stefanie von Beoczy

At the Penguin Random House Speakers Bureau, we represent an unrivaled roster of speakers who are shaping national conversations—on and off the page. Our newly designed website, prhspeakers.com, showcases our award-winning and bestselling talent, from Pulitzer Prize winners such as Junot Díaz, Charles Duhigg, Jennifer Egan, and Isabel Wilkerson to number-one bestselling authors, including Gillian Flynn, John Green, Charlaine Harris, Kathryn Stockett, Cheryl Strayed, and Markus Zusak. (more…)

Jul 1, 2014

Managing Your Time on Social Media

By Emily Hughes and Sophie McNeill

Building a social media presence can be important to your success as an author, but it can also be a significant time investment. We share our best tips on how to manage your social media efforts most effectively. (more…)

Jul 1, 2014

Goodreads for Authors: Learn About the New “Ask the Author” Program

By Christine Hung

Readers use Goodreads to discover books online, and to share books that they love. More than 25 million members and 100,000 authors use the site. Because Goodreads focuses directly on readers and on helping them discover new titles, authors who use the site strategically have a direct way to engage and interact with fans and prospective fans: users who have read or will read your books. (more…)

Jun 6, 2014

Introducing Our Brand-New Look

This was an exciting week for the Penguin Random House team, as we unveiled our new brand identity. Our new corporate wordmark will be paired with each of the company’s 250 widely recognized and respected publishing divisions, imprints, and brand symbols worldwide. This new brand identity reflects the merged company’s values, goals, and strengths, including its unique position in the international marketplace for books and its commitment to the diverse and distinct publishing houses that serve as creative homes for many of the world’s most beloved authors and books.  Penguin Random House partnered with New York–based design agency Pentagram to develop the brand identity.

Jun 6, 2014

Tuning In, Hanging Out, and Turning Pages: Book Purchasers and Media

By Sophie McNeill

There’s no doubt about it—book purchasers are curious about and engaged with media content across a variety of platforms and channels, especially online media. This makes book purchasers more accessible than ever to messages from authors and publishers. (more…)

Jun 6, 2014

New Ways to Connect with Readers on the Author Portal

We’re excited to announce the new redesigned and expanded Connect with Readers section on the Author Portal. Since the Portal’s launch, we’ve created more than sixty different articles and videos to help authors enhance their own marketing activities. (more…)

May 6, 2014

RECEIVING THE “ENORMOUS ENVELOPE”

By Anna Quindlen

Award-winning author Anna Quindlen describes the start of the editing process with Kate Medina, in this touching tribute to the special relationship between author and editor. (Adapted from a speech Anna gave introducing Kate as the recipient of the 2014 Poets & Writers Editor’s Award.) (more…)

May 6, 2014

Hang Out with Readers on Google

By John Clinton with Milena Schmidt 

Happy birthday to Google Hangouts, which turns one year old this month. Chats featuring notable authors such as Toni Morrison have put Google Hangouts on the map as an innovative way to engage with readers. Here’s what you need to know and keep in mind when planning a Google Hangout.   (more…)

May 6, 2014

10 Tips for More Effective Email Marketing

By Jessica Loffredo

Email is anything but dead. It’s a vital part of any marketing plan, allowing you to reach readers easily at any time. But with all the inbox competition that emails face each day, how can you make your emails stand out? And if you’re new to email marketing, where should you begin? Here are 10 tips for making your email program shine. (more…)

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Apr 1, 2014

#TwitterFiction Festival Ignites Innovative Storytelling

By Milena Schmidt

Authors across numerous publishers, including Penguin Random House, recently transformed Twitter into a forum for experimental storytelling during #TwitterFiction Festival 2014. The festival, which took place March 12 through 16, was a partnership among the Association of American Publishers, Penguin Random House, and Twitter. It resulted in a five-day round-the-clock global literary event that reached 50 million people on Twitter. (more…)